Katie Trotter is a senior creative director known for building category-defining brands across fashion, interiors, and lifestyle. Her work bridges story and commercial performance — integrating aesthetics, language, and strategy into brand worlds that drive emotional connection and measurable momentum. She began her career in the design studio of Alexander McQueen, contributing to some of the house's most conceptually ambitious shows. She later served as Fashion and Beauty Director at Harper's Bazaar, and subsequently as Fashion Director at Vogue, where she collaborated with Peter Lindbergh, Patrick Demarchelier, and Ellen von Unwerth, shaping some of the brand's most iconic covers and films. Currently, Katie works with both legacy institutions and next-generation brands to craft intelligent, emotionally resonant storytelling across every brand touchpoint — from spatial and digital to print and product. She specialises in building brands at critical inflection points, working directly with founders, product teams, and growth leads.