Fiona is a global growth strategist and CMO with over 18 years of experience delivering profitable growth across fashion, beauty, wellness, and luxury. For the past 12 years, she has worked as a Fractional CMO, scaling startups and DTC brands to $200M+ through full-funnel strategy, performance creative, and commercial clarity. Currently, Fiona serves as CEO of Sunday Citizen, a US-based DTC comfort and home brand. She led a full business turnaround, rescuing the company from administration, restructuring operations, and driving an 18% increase in net revenue, 24% growth in gross revenue, and a significant uplift in profitability in under 11 months — while simultaneously expanding into international markets. Fiona brings a rare 360º view — integrating growth marketing, creative strategy, retention, and backend data to build scalable, sustainable approaches that deliver real ROI. Her media experience spans Meta, Google, TikTok, affiliate, influencer, and lifecycle programs, with budgets from £20K to £1.4M per month.