With a foundation in agency environments, her work is grounded in pace, precision, and a strong visual point of view with purpose. She builds visual and experiential systems across identity, campaigns, motion, and digital, informed by a foundation in graphic design and UX, and designed to move fluidly across formats. Her experience includes collaborations with Sal & Picciotto and Coimbra, contributing to campaigns and identity systems where concept holds through to execution. She leads both in-house and external teams, working closely with Creative Directors and in partnership with CEOs and CMOs to translate direction into expression. Her work is thoughtful, emotive, and often playful, grounded in precision.